Unlike large retail chains, the Roop Watch Company sell a small selection of a very specific product type: Watches. As a result it was possible to create a very streamlined user experience as we were able to simplify the process of navigating through to a product to make a purchase. There is a mini basket on every page that allows the client to see what they have marked to buy without leaving the page they are on.
As our recent marketing trends 2015 post showed: mCommerce (mobile eCommerce) is growing at 30% per annum compared with 10% growth for eCommerce sales as a whole. This indicates that optimising your eCommerce site for mobile devices is becoming even more important. The Roop Watch company is fully responsive and optimised for mobile devices.
Fashion products often appeal to the emotive purchase. The site sports a content managed image gallery so that the client can sell the lifestyle and image of their watched. The gallery interface has also been optimised for use on mobile and tablet devices.
The roop watch company website follows a very simple and minimalist design inspired by the likes of ASOS and the site has been set up to allow for the processing of international sales.