Articles and Insights

Love tech? Want to hear about tech startups, business leadership, developer psychology and how to transition to an effective CTO? Check out our MD and CTO of MODL App, Andrew Ward's interview in the Modern CTO podcast this week.

Do you know your value? This video covers the basics of what a value proposition is, and how to go about creating yours. Here is a 7-minute video from our MD Andrew Ward explaining the basics of value proposition design.

The new GDPR data regulations, in plain English: The main things you need to be careful of, and practical steps that you can take to limit your risk exposure. As of 25 May 2018 the GDPR is now in full effect.

In this article, we cover 10 ways that you can increase your website conversion rate, without having to scrap what you have to start again. Each tip is practical, meaning you can implement them quickly and start getting results right away.

What is website personalisation? How personalisation can help you to deliver a great user journey, and improve your service delivery.

Always striving for a better service, Scorchsoft launches their dedicated support portal. Built upon Atlassian's Jira, the new support portal promises faster, more efficent resolutions of your requests, with greater visibility of when your requests will be complete.

Scorchsofts Managing Director Andrew Ward won the 'Most Influential Male in Technology' category for the Silicon Canal Technology Awards 2016. The Silicon Canal Awards had three main objectives of connecting, promoting and supporting the various parts of Birmingham's technology ecosystem.

Your website conversion rate can be measured by dividing the number of customers who have completed a transaction, by the total number of website visitors. Remember, improving your rate can also have a positive effect on your overall website traffic. We see many websites that have all of the bells and whistles and incorporate contemporary design, but they still don’t seem to convert enough sales, if you have a similar problem, read on to pick up some top tips.

How a large website lost 50% of it's traffic due to not being mobile friendly, and how we helped it to recover. Google's Mobilegeddon is real! This article presents a real world example showing the importance of having a responsive website.

Having a clear and easy to follow requirements specification document is absolutely critical, and you should be wary of any company that wants you to start a project without one!