Articles and Insights

Articles, updates and useful information about business, technology and app development

Social media marketing examples for your website

Social media marketing examples and how they tie to your website development and digital strategies. Examples and ideas that you could incorporate today to drive a closer synergy between your website and social media marketing.

The challenges facing eCommerce

web commerce and mobile commerce is growing. To gain a competitive edge in a crowded eCommerce marketplace it is essential that retailers don’t rest on their laurels. Innovation and development is vital if they want to stay ahead of the game. The challenges facing eCommerce.

Mobile and internet trends 2015

Mobile and internet trends of 2015 & Marketing trends 2015. What's hot, what's not and what you should be doing about it. Looking social media, online marketing, eCommerce, video and mobile.

The Benefits of Facebook Apps

Facebook apps allow you to customise your Facebook business page and help to differentiate you from your competitors without spending a fortune. By creating an app or series of apps on your Facebook business page you can start to engage your audience in a variety of different ways.

The importance of calculating your ROI

ROI calculators can be used in a variety of different applications and they can be used to measure the success of projects, to give sales forces an edge when they are comparing one service or product to another, and to support you and your customers in the decision-making process.

Marketing Techniques & developing an integrated digital marketing strategy

Marketing techniques and go to market strategy. How to develop a digital marketing strategy and what to consider before you start building your new website, creating an app, creating an email marketing strategy or devising a social media plan.

Why your website is your online shop front

A good website will showcase what you do and acts as the online shop front to buyers. A place where they can learn more about your business and where you can get the chance to deliver your marketing message, enhance your brand and gain new customers.

Google has recently upgraded the tracking code that they provide to their users in order to provide much more accurate and relevant metrics, that work with today's more modern interactive websites.

How important is e-commerce in the UK?

Hitting the end of most business' financial year it is always good to reflect on the year past, this blog looks at the importance of the role of e-commerce in 2013...

How smartphones and tablets are changing the world

In today’s world, technology is at the forefront of everything, or at least most of what we do. Social attitudes are changing, the way we communicate is changing, and the way we conduct business is changing...

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