COVID-19 is a big deal for a lot of businesses, causing massive disruption, and change.
Some sectors are on the rise, like food, healthcare and certain goods transportation services. Others, like travel and live entertainment, are, unfortunately, in severe decline.
We are in a weird time, but the good news is that I'm sure it is temporary. It's easy to get bogged down in survival mode, so let's keep things positive, and focus on what you can control. If you run a business, use this valuable time to build the digital assets you've been putting off implementing, so that you can leverage them after the virus, once things go back to normal.
With this in mind, here are 20+ ways that your business can both survive and thrive despite the Coronavirus. Ideas covered in this video:
- Write up process documents.
- Pre-configure ad campaigns.
- High-quality website copy.
- Create a series of client onboarding emails.
- Tidy your CRM and prioritise leads.
- Plan how you can productise your service to sell the value a solution rather than your time. Including the business model, marketing and sales material.
- Identify ways to diversify into different markets to reduce risk exposure.
- Plan product explainer videos.
- Build a contact list of businesses and target people in those companies.
- Tidy up your social profiles.
- Record a series of selfie videos.
- Schedule social media posts for the future.
- Review your website value messaging.
- Focus on conversion rate optimization on your site.
- Create a repository of common emails and common replies, and reflect on the most effective standard responses.
- Sketch-up that tech idea that might transform your business, and plan out the finer details.
- Create a high-value eGuide or Book.
- Create content for an online course that becomes part of your product ecosystem.
- Review and train yourself on best practice software for your industry, and come up with a plan to roll it out in your business.
- Write a delegation plan, and how you can put in place systems to delegate once things get better.
- Write an extensive Frequently asked questions section for your site.
- Create at-the-point-of-need training materials
- Create a 10-episode podcast series.
- Review active tenders in your industry and implement a process for applying for them.