In today’s highly competitive marketplace businesses are creating multiple social media accounts and trying to find new ways of acquiring customers in the social media space. Increasing your fan base, gaining more followers and building engagement are now key parts of a marketer’s remit. Trying to gain an edge over competitors is a pre-occupation for many marketing teams and a cost effective way of achieving this is through the creation of Facebook apps.
Facebook apps allow you to customise your Facebook business page and help to differentiate you from your competitors without spending a fortune. By creating an app or series of apps on your Facebook business page you can start to engage your audience in a variety of different ways. Here are just some of the benefits that Facebook apps can give you:
More Engagement – you can create an app to promote special offers, competitions, contests, events etc. Doing this will involve people with your brand and enable you to build relationships. By encouraging people to interact with your brand you can capture email addresses for future marketing activity.
Raise Brand Awareness – a well designed app can raise the image and profile of your business with potential customers.
Increase Web Traffic – by promoting your app through other social media sites and linking to it through email marketing campaigns you can use the app to drive traffic to your website and increase the number of visitors to your site.
Generate New Customers – apps can help you reach an audience that you were not expecting to reach. Through social sharing your app can reach new people and become a lead generation tool for your business.
Customer Retention – by adding value to your existing customers and making their journey simple, engaging and relevant you can cement relationships with your existing customers and leverage opportunities for up-selling.
At Scorchsoft we can show you how Facebook apps can be used to understand your customers better and how you can be more targeted with your marketing efforts. Our experience tells us that many businesses want to use social media sites like Facebook more effectively for generating business but they lack the time, know-how and experience to do so. This is where we can help. Our app development team are experts at building Facebook apps and they will work closely with you to understand what you are trying to achieve and then guide you throughout the process.
To find out more please contact us now on 0121 469 0009 and speak to one of our specialist team.