Web development Birmingham

Out with the old, in with the new!

By Andrew Ward By Andrew Ward Apr 10, 2013 news, scorchsoft
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It has been 5 months in the making but today I can proudly say that our new website is ready for launch. Though our old website (image above) had been working for us for several years now it was beginning to lack in several key areas:

  • Marketing messages:
    The company today is much more mature than when the old site was first made. As a result a lot of our marketing messaging has had to change to reflect our current values. For example: "Making complex web projects simple" is our core value proposition that underpins most of our services.

  • Service offerings:
    We are capable of creating a lot of powerful stuff. We now feel that our core services are now very clear whilst also explaining the supplementary services that support them. Our range of service offerings focus on the creation, implementation and support of attractive tailored websites and web solutions that deliver real business results for our customers and partners.

  • Content:
    Our new site now has 300% more targeted content. With a case study for every portfolio item and each service explained in depth our new site is now much more effective at communicating our value. What's more case studies are categorised which makes it much easier to find examples of our work that are similar to your own project.

  • Newsletter sign-up:
    Communication with new and existing customers is crucial to any growing business. The new newsletter sign-up function allows us to maintain relationships. Please yourself if you are interested in being kept in the loop with our latest findings.

  • Responsive (mobile) enabled:
    Having a site that's designed to be optimised for mobile devices is of high strategic importance. Part of the new build was to demonstrate some of what is capable. If we are selling it to our own clients then it would be silly if we didn't also believe in it enough to use it ourselves. Find our more about responsive sites (includes demo video).

  • Video communications:
    Pages such as our Partner Opportunities and ModX CMS sections contain easy to digest videos about them. 

We would really welcome your feedback about the new website. If you have some time then please let us know what you think.

 

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