If you are familiar with SalesForce or use it to manage your sales pipeline and CRM within your organisation then you may have already noticed they it has been structure in such a way that it supports third-party development within it (via a robust SOAP API and PHP toolkit). Salesforce have even released a snappy video highlighting this as a core benefit of its cloud software:

Why SalesForce app development?

This all sounds fantastic, but I'm sure you are wondering what it means for your business?

If you are a sales driven organisation, which you are likely to be if you are using Salesforce, then it is likely that you will be looking for ways to that your sales people can engage your customers, generate leads and manage your pipeline. Bespoke Salesforce app development allows you to take this to the next level and integrate your CRM with your other online/mobile sales/marketing tools, whether this be email, websites, mobile apps or even social media channels. It allows you to use data from these and pull it into your sales process.

This is even more relevant if your products and services have complexities that make it challenging for your sales team to understand and communicate to your clients. Custom tools such as the LORENTZ Solar V.S. Diesel Calculator can be made to take away this complexity, smoothen pricing and value communications, generate leads and automatically integreate with CRM's such as SalesForce.

Benefits of CRM web application development

Everyone wants warm leads, CRM apps not only increase lead warmth but also provide your sales team with more information to be able to sell more efficiently.

  • Communicate pricing more simply.
  • Improve the warmth and strength of generated leads.
  • Boost the efficiency of your sales team.
  • Link data from your cloud apps in with your CRM system.
  • Increase the quality of information gathered about your clients and leads.

Fancy exploring having a sales app developed for use within your CRM platform?

If so, please get in touch and we can arrange a time to discuss this with you.