If someone came up to you or your business tomorrow and asked you what you do, then are you confident that could you quickly communicate your value as effectively as possible?

It's more important than you may think!

Every app project starts by considering the value that it adds to your customer or your business, so it's critical that you understand what that value is! Here is a short video from our MD Andrew Ward explaining the basics of value proposition design and how to write yours:

Having the right value proposition is so important that some businesses have experienced over an 800% increase in their conversion rates by doing nothing more than changing a sentence or two that describes what they offer.