For any business that wants to make an impact with their website and get their proposition across to their target audience then it’s crucial that their website is easy to navigate, read and delivers a great user experience. Failing to do this will mean that your website will not get the traction you hoped for, it will not get the number of views and visits that you want, and it will not attract the volume of business you want to achieve.

A huge enabler for getting this right is responsive design. With the huge number of smartphones and tablets which are now being used it’s absolutely vital that your website is designed so that it looks great on all of them to keep visitors engaged.

Virtually all of us at some point will have experienced the frustration of viewing a website on a smartphone and finding that we have to scroll continuously to get to the information we want or actually not finding the information at all. This will be because the website didn’t have responsive design.

Nowadays we have all come to expect information immediately and as a result of that attention spans have shortened considerably. In other words you need to be able to get your message across swiftly without causing the user any time-problems, hassle or reason to go elsewhere. So, with this in mind, if your current website isn’t responsive then it’s our hearty recommendations that you look into changing it!

What is responsive web design?

Ultimately, responsive web design will give your website visitors an optimal viewing experience on any device they wish to use. This means that your website will be easy to read and navigate on tablets, smartphones, laptops, desktop computers, irrespective of their make and design.

It achieves this by changing the layout and appearance of your website based on the screen size of the device it is being displayed on. Responsive design will enable you to configure buttons on the screen of a phone to make them much easier to press, it can conceal parts of the website design so that information can be presented more clearly, text can be re-sized so it’s easier to read, colours and graphics can be changed and the website can be significantly edited down to display the most important information. This makes the user experience far more effective and means that they are less likely to abandon your website and go to a competitor

With approximately 30 to 40% of all website visits now being conducted through a smartphone or tablet, responsive design ensures that your website will be readable for a huge number of users.

The benefits of responsive design

The benefits of making your website responsive are numerous and include:

  1. Improves the user experience
  2. Improves and retains website traffic
  3. Increases the credibility of your business because it demonstrates that you care about the look and feel of your website
  4. Customers/Prospects will stay longer on your website because it is easy to read and navigate
  5. It will help with SEO because the search engines will be able to rank you more easily
  6. It gives you an edge over any competition that may not have a responsive website.

If you want to demonstrate that you take your digital presence seriously, that you are a forward-looking business and that you care about how your brand is represented then making your website responsive is something that you should be considering.

Scorchsoft has worked with a number of businesses to help them make their websites responsive so if you would like us to do the same for you then please contact us now and speak to one of our specialist team.