Retain and grow business from customers.
We work with you and/or your nominated stakeholders to develop your customer retention and customer growth aims and the strategy required to achieve your aims. Alternatively if you already know your retention goals we can work with you to help you accelerate the achievement of them.
Our support can span from the creation of your retention plan through to managing elements of its execution if that is what is most appropriate to help you achieve your specific customer retention and growth objectives.
To help you:
- Reflect upon the best customer segmentation (i.e. identify c.20% of customers that deliver c.80%).
- Develop the objectives by segment.
- Develop the plan to achieve the segments objectives.
- Help you execute the segment plan and to achieve the segment goals.
Customer Retention - Components
Scorchsoft will agree with you which of the following components to adopt to achieve your specific business objective/s. Scorchsoft can help you execute the specific initiatives and actions to achieve your retention and growth objectives.
- Customer base segmentation
- Customer database development
- Customer research
- Staying in contact
- Customer nurturing
- Customer preference centre
- Compelling action
- Pricing strategy
- Upgrade, enhancements & new sales
- Trade-in programs and promotions
- Channels to your customers
- Customer advisory boards
- Customer user groups and forums
- Voice of the customer
- Vertical customer groups
- Identification of key accounts
- Key account development plans
- Relationship marketing plans
- Base loyalty programs
- Customer satisfaction surveys
- Use of collaborative forums
- Use of relationship portals
- Use of social media
- Customer face-to-face events
- Online events
Please also see our Marketing Automation Service.