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Demand Generation

Demand Generation

Generate and convert more business.

Putting in place campaigns and/or programs and/or promotions to help you achieve a specific defined business objective (i.e. More sales leads to increase new name customers, grow business from existing customers, more sales for an existing product, rapid market entry for a new product, etc.). 

Our service:

We work with you and/or your nominated stakeholders to develop the appropriate strategies and tactics to achieve a specific business growth, retention or market entry strategy.

Our support can span from the creation of the plan through to managing all elements of its execution if that is what you is most appropriate to achieve your objectives. We will agree with you the mix of marketing activities (digital and traditional) to be implemented to achieve your desired business objective and what you can expect in terms of results, over what period of time, from this activity.

Service aim:

To help you:

  • Generate and convert demand for your company, brand, product or service.
  • To develop and document the appropriate marketing campaign/s, program/s or promotion/s to achieve specific defined business objectives.
  • To implement on your behalf the various marketing components (as detailed under the section called Demand Generation Components) as you would like from Scorchsoft.

Demand Generation - Components:

Scorchsoft will discuss and agree with you the best approach to achieve a particular business objective. This may comprise of a marketing campaign, program or promotion:

  • Marketing Campaign – Will comprise of a number of marketing programs and promotions and will typically run for between 6 to 18 months. Will typically have a single umbrella campaign brand under which the various programs and promotions will be positioned. A campaign typically will have a number of key performance targets that we will work with you to define and achieve (i.e. newsletter opens, email click-throughs, event attendees, web registrations, etc.) that will combined to achieve an over campaign objective.
  • Marketing Program/s – A specific or range of marketing programs that will typically have the aim of achieving a specific objectives (i.e. 30 sales accepted leads/appointments, etc.)
  • Marketing Promotion – Typically an incentive, offer or promo that may contribute to a programs success (i.e. Accelerating purchase decisions, upselling, reward channel partners, etc.)

Scorchsoft will agree with you which of the following components to adopt to achieve your specific business objective/s. Scorchsoft can develop the plan and support your teams’ running these or we can run these on your behalf if you so desire:

  • Responsive websites
  • Newsletters
  • Email marketing
  • Web registration forms
  • Pain / ROI calculators
  • SEO Marketing (Using keywords)
  • PPC advertising (Pay-per-click)
  • GDN advertising (Google Display Network)
  • Social Media Marketing
  • Collaboration forums
  • Web blogs
  • Videos
  • Webinars
  • Nurturing programs
  • Inbound marketing
  • Research based demand generation
  • Relationship 1-2-1 marketing
  • Acquisition profiles / Opportunity reviews
  • Database cleansing and enhancement
  • Telemarketing
  • Program microsites
  • Advertising / Press releases and relations
  • Face-to-face or online events
  • Flip books
  • Brochures / Literature
  • Recorded voice over presentations
  • LinkedIn demand generation
  • Customer references
  • Merchandising
  • Bespoke services (aligned to your needs)
  • Reputation marketing (i.e. sender score)
  • Offers / Promotions (i.e. Try before you buy)

Please also see our Marketing Automation and Go-to-market Success Services.

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