A big part of any successful marketing and sales strategy is being able to quickly and easily communicate the benefits of a product or service to the end customer. Our ROI calculators simplify the communication of measurable benefits to the customer by limiting and tailoring the questions and messages asked of and delivered to them.
Web and mobile based ROI calculators enable your sales team to perform by giving them the ammunition to quickly and easily positiion your product/service to the end customer, generate warm prospects and close sales. Imagine the impact that even small increases in your sales teams performance could have on your bottom line.
We like developing return on investment calculators as their results can be measured and typically they yield very strong results very quickly. For example the Solar v.s. Diesel calculator we made for LORENTZ supported over £300,000 in generated revenue within the first 3 months of launching. Performance is easily measured by setting up goals within them that tie directly into your Google Analytics metrics.
Record how your ROI tools have been used and automatically input data into your CRM and marketing automation systems (e.g. Marketo & Eloqua). By automating as much as possible in the lead generation and nurturing process you can ensure that your sales and marketing resource is not only operating as efficiently as possible, but that they are also as equipped as possible to close the sale.
If you are running digital campaigns where you know a little but about the end customer then these tools can even be tweaked to better target a specific segment or vertical automatically based on there preferences. For example see an example of how we tailored an AdWords cost per click calculator for a campaign to specifically target the dental market. If you operate a partner sales process then you could also automatically tailor instances of the the ROI app based on the speciaisms of your partners.