Web development Birmingham

Planning, Wireframing & Project Specification Services

(For Apps, SaaS, and Online Portal Projects)

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Before we start building your designs, we’ll bring them to life on paper. Through a detailed specification and visual blueprints of your site or app, you can make sure we’re on the right track before we get to work.

Made-to-measure digital UI sketches

Like an artist would draft a portrait before painting, we outline your site before we build it. Our designers will create a user interface (UI) sketches based on your ideas. These show you the layout of your app or website, with everything from the buttons users will click to where we’ll place your text. Our designs are made-to-measure for accuracy, giving you a realistic idea of how the finished product will look like. If you want to make any changes, now’s the time to do so.

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Analysis of your business objectives

Your business objectives are our team’s starting point. We make sure we know everything about your brand, your target customers, and your aims. We’ll also make sure that both our team and yours are clear on what you want from this project. This becomes our specification, and it’s how we build your site or app to meet your needs and drive your business forward.

Review of the "User Journey"

The user is at the heart of your project. We make sure throughout or wireframing and specification planning that we focus on their journey. We review the site from their point of view, looking at the user journey to make sure it’s optimised for their use. From easy navigation to calls to action (CTA), we’ll make sure their journey aligns with your aims.

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Plan your minimum viable product

When looking at wireframes and specifications, we’re focusing on creating a minimum viable product. This is a basic form of your website or app. We’ll create a platform that works and engages users, letting you launch quickly and giving us the time to perfect your project

Quickly explore, tweak and test new ideas

Once the basic version of your site or app is out on the world wide web, we’ll start our tests. Using customer feedback, we’ll launch new features and adapt our designs to suit their needs. Instead of predicting what your users want, we make sure we know. If an aspect of your site isn’t getting the results you want, we can change it until we find a solution that works.

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Gain clarity of your vision

Our wireframes and specifications give you clarity. We’ll help you flesh out your ideas, giving you the chance to clarify exactly what you want and explore different options. We’ll then draw up your wireframes, which are visual blueprints of your site or app. You’ll be able to see clearly how we’ll bring your project to life and keep control over the end product.

In-depth technical specification

Our specifications make sure we meet your standards and know exactly what you want. We’ll build it together, asking for the information we need and helping you to create detailed descriptions of what you want. We’ll address any potential problems, identify possible solutions, and note the standards of quality we need to meet. This then becomes a guideline for building your platform.

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Certainty of requirements

From our detailed planning process, we make sure we’re clear on what you want from us. We'll share the information with our whole team. This means that everyone, from our logo designers to our copywriters, will know what to do to meet your needs. Once we’re certain of your requirements, it’s time to start building your platform.

Experience delivering

Mobile App Development Services

Mobile App Development

Launch a new tech product, improve performance, enable new marketing strategies or introduce new revenue streams.

Web App Development Services

Web App Development

Engage your customers by developing unique services, and internal processes, that differentiate your business from the competition.

Online Login Portal Development Services

Online Login Portals

Portals with user login, groups, ownership levels, permissions and entitlements. Control your processes while encouraging user engagement.

Planning, Wireframing & Project Specification Services

Planning, Wireframing & Specifications

Through a detailed specification and visual blueprints of your site or app, you can make sure we’re on the right track.

Online Video Calling Portal Development (and Video App Development)

Online Video Calling

Businesses are becoming increasingly global, making remote operation a necessity if you want to grow. By enabling online video calls you your staff, and your customers can carry out work from anywhere in the world.

API Development & Systems Integration Services

API and Systems Integration

Automate manually processes and enable your various systems to talk to each other. Integrate with third party API's to innovate and deliver results.

Project Management Planning Services (For Tech Projects, Apps, and Portals)

Project Planning, Expertise, and Advice

Every successful project starts with a plan. We’ll work together to create yours, making detailed specifications that outline what you want.

Reporting, Charts and Graphs Development Services (For Apps and Portals)

Reporting, Charts & Graphs

Record and represent your data online or in-app. Attractive and easy to understand graphs that are accessible across multiple devices.

Internet of Things App Development (IoT Cloud Services & Apps)

Internet of Things (IoT Apps)

Make your business smarter, more effective, and incredibly responsive with the Internet of Things (IoT). As long as a device has WiFi capabilities, you can use it to drive your business forward and improve everyday processes.

Online Payments and In-App Payments Development

Online Pay & In-App Payments

There are now billions of online shoppers around the world and they’ve all got money to spend. Make sure you’re not missing out on potential customers by setting up online and in-app payments.

PDF Generation (For Apps, Web apps, and Online Portal)

PDF Generation

Automatically generate documents and resources on-the-fly. Customise by user data, language preference, branding, and more.

Convert Your Spreadsheet to an App (Spreadsheet to App Development Services)

Spreadsheet to App Conversion

Convert your spreadsheet into a fully-functional web or mobile application. Or, use spreadsheets as your data source, sending data to your server, app, or website, at the click of a button.

Online Partner Portals

Partner portals

Manage partners and sales agents whilst enabling bespoke operational requirements. Oversee hierarchies of stakeholders, business units or partner companies.

eCommerce websites and apps


Websites and apps that allow your customers to transact with you online. Sell products, or generate recurring revenue by implementing a subscription payment model.

ROI Calculator Development Services (Apps and Web Apps)

ROI Calculators (Apps and Tools)

Improve conversion rates by showing customers your financial value quickly. Generate leads that contain useful customer metrics to improve sales performance.

Cloud monitoring

Cloud monitoring

Send data to the cloud from anywhere in the world. Track devices or services remotely via the web, or mobile applications.

Database design

Database design

Store business information in a database structure that supports both project requirements and infrastructure growth. Load balanced databases that support high user numbers and big data.

Marketing automation

Marketing automation

Automatically email users based on events within your systems or websites. Give users a lead score, and customise responses to nurture and convert.

Location, maps and monitoring

Location, maps and monitoring

Track the location of devices and users, display location-based metrics, and business analytics using digital maps.

Multi-site management

Multi-site management

For businesses that have multiple brands, entities or franchises. Manage multiple sites, and businesses, within a single login portal.

Electronic tickets (eTickets) apps and integrations

Electronic tickets (eTickets)

Run your own box office and eliminate ticket printing and postage costs by digitising your tickets. Ticket delivery via your website, email or smartphone.

Instant Messaging

Instant Messaging

Keep connected like never before with instant messaging. You can reach staff, existing customers, and potential clients with ease and customise your tools to suit their needs.

Data Encryption

Data Encryption

Keep yourself protected with our encryptions services. Have you secured your data? If not, you’re leaving yourself open to hackers who can attack your systems and steal your data.

Website Design

Website design

Great looking websites, tailored to your brand guidelines. Designs that are optimised based on user behaviour, with the goal of increasing conversions, or encouraging certain behaviours.

Mobile-friendly web app design

Mobile-friendly web app design

Web app design that looks and feels great on mobile, tablet and desktop devices. Increase conversions by optimising messaging and calls to action based on screen size, and user habits.

Featured Case Studies

Image Approvals

Image Approvals

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