Mobile app development
Launch a new tech product, improve performance, enable new marketing strategies or introduce new revenue streams.
Facebook page apps allow you to generate more likes to your page and allow you to use promotions to turn 'a like' into real business.
It may seem like Voodoo but the idea behind it is simple. In having a Facebook page app developed you are putting a custom tab onto your company's Facebook page. To demonstrate this let's have a look at how coca-cola have done it with Coke Zone:
This tab can then be used to display some content or an application to the use that engages them socially. In the case of Coke Zone, this tab is all about pushing brand awareness and engaging the user alongside engaging Coca-Cola branding.
A common strategy in Facebook marketing is to try to generate likes for a company's page. This is beneficial as anyone who has 'liked' a page will now see updates and notifications from this page. This allows you to bring social into your customer relationship management process. It makes sense, but raises some questions such as: How do I generate likes, and, how can I turn a like into a sale.
Facebook page apps increase the number of likes you can get from your marketing. If you advertise on Facebook to get likes then rather than advertising the timeline of your Facebook page you are able to advertise a particular tab / app of your page. You can then offer a user some value if they like the page (e.g. get a free £30 voucher if you like our page). The contents of the app can then be tailored to show the user something different if they have liked your page versus if they haven't. By offering some value in exchange for a 'like' you increase the incentive for the user to like your page.
Facebook page apps convert likes into leads. Once you have a number of likes the next challenge becomes engaging the user and converting to business. An app can be used to push a promotion to the users who have liked your page (without further Facebook advertising costs) to engage them in some way. In the most simple terms this could be a promotion where, with a similar approach as above, the user has to enter some contact details in exchange for a promotion. This in-effect generates a follow-upable lead that can even be automatically sent to your CRM system. Or, like Coca-cola have done it may just give a user enough of a reason to re-engage with your brand.
There are a range of ways you could use an app to engage your customers. Here are a handful of ways that we have come up with:
It may be that you have an idea and want to decide on the approach so that we can put a quote together, or you know this is something you should be doing but don't quite know how. If this is the case then please get in contact with us. We are happy to have open discussions and would like to help you on your Facebook app journey.
Alternatively if you would like some guidelines into your Facebook marketing approach, or would like to read some market research about what is going on in social media at the moment then please download our social media paper. It is free and contains a solid 15 pages of quality content:
Launch a new tech product, improve performance, enable new marketing strategies or introduce new revenue streams.
Engage your customers by developing unique services, and internal processes, that differentiate your business from the competition.
Portals with user login, groups, ownership levels, permissions and entitlements. Control your processes while encouraging user engagement.
Through a detailed specification and visual blueprints of your site or app, you can make sure we’re on the right track.
Businesses are becoming increasingly global, making remote operation a necessity if you want to grow. By enabling online video calls you your staff, and your customers can carry out work from anywhere in the world.
Automate manually processes and enable your various systems to talk to each other. Integrate with third party API's to innovate and deliver results.
Every successful project starts with a plan. We’ll work together to create yours, making detailed specifications that outline what you want.
Record and represent your data online or in-app. Attractive and easy to understand graphs that are accessible across multiple devices.
Make your business smarter, more effective, and incredibly responsive with the Internet of Things (IoT). As long as a device has WiFi capabilities, you can use it to drive your business forward and improve everyday processes.
There are now billions of online shoppers around the world and they’ve all got money to spend. Make sure you’re not missing out on potential customers by setting up online and in-app payments.
Automatically generate documents and resources on-the-fly. Customise by user data, language preference, branding, and more.
Convert your spreadsheet into a fully-functional web or mobile application. Or, use spreadsheets as your data source, sending data to your server, app, or website, at the click of a button.
Manage partners and sales agents whilst enabling bespoke operational requirements. Oversee hierarchies of stakeholders, business units or partner companies.
Websites and apps that allow your customers to transact with you online. Sell products, or generate recurring revenue by implementing a subscription payment model.
Improve conversion rates by showing customers your financial value quickly. Generate leads that contain useful customer metrics to improve sales performance.
Send data to the cloud from anywhere in the world. Track devices or services remotely via the web, or mobile applications.
Store business information in a database structure that supports both project requirements and infrastructure growth. Load balanced databases that support high user numbers and big data.
Automatically email users based on events within your systems or websites. Give users a lead score, and customise responses to nurture and convert.
Track the location of devices and users, display location-based metrics, and business analytics using digital maps.
For businesses that have multiple brands, entities or franchises. Manage multiple sites, and businesses, within a single login portal.
Run your own box office and eliminate ticket printing and postage costs by digitising your tickets. Ticket delivery via your website, email or smartphone.
Keep connected like never before with instant messaging. You can reach staff, existing customers, and potential clients with ease and customise your tools to suit their needs.
Great looking websites, tailored to your brand guidelines. Designs that are optimised based on user behaviour, with the goal of increasing conversions, or encouraging certain behaviours.
Web app design that looks and feels great on mobile, tablet and desktop devices. Increase conversions by optimising messaging and calls to action based on screen size, and user habits.
Keep yourself protected with our encryptions services. Have you secured your data? If not, you’re leaving yourself open to hackers who can attack your systems and steal your data.