Coni Judge Online Coaching and Mentoring Services
Online Coaching, Leadership and Mentoring Services
Building the Coni Judge website
A personal-brand site for a leadership expert: clean on-brand design, value-messaging content with strong calls to action, a WordPress build the client can edit herself, and 301 redirects from the old URL.
Selling the Services of a Leadership Expert
The Coni Judge website is designed to attract introverts in leadership roles (particularly women), who need help to thrive in a world that celebrates extroverts. With a number of services, from one-to-one coaching to event speaking, the site shows users what's on offer and why they might need it. Users can read through the content to discover more about Coni Judge, or easily get in touch to enquire about the services available.
Clean, On-Brand Design
As a website for a personality rather than a conventional business, the design of the site had to match the client's personal brand. To do this, we kept the design professional, clean, and with a more feminine approach. This minimalistic design lets the site's content take priority, encouraging the user to focus on what's being offered without struggling to navigate through unnecessary features. However, in order to keep the website engaging and to break up the large amount of text, the site is very visual. The text size and font are varied to split up content sections, which are often placed on different coloured backgrounds, making the content easier to digest. There are also images, including icons and photographs, to make the website more appealing.
Value Messaging and Calls to Action
The content of the website is based around value messaging. To do this, three criteria are accounted for:
- The target audience
- The value of the service to the audience
- How the service is different to those offered by competitors — why the audience should choose our client
Through testimonials from past customers, information about our client's expertise, and case studies, the value of the services is shown to the audience in a clear, concise way. Throughout the content, there is also a heavy focus on calls to action, encouraging the audience to engage further with the website or directly with our client. Buttons are used, making it easy for users to complete an action simply by clicking. From 'Get a Quote' to 'View More Details', the buttons use instructive language to convince users to proceed.
Editable Via WordPress
To make sure the client still has the freedom to make adjustments to their website and add updated content, WordPress was the obvious choice to build with. This platform is the most popular in the world and makes editing easy — even for users with no website-building experience. With content that's likely to change, such as the client's own achievements and new case studies, easy editing was a priority. It also has continuous support and updates that keep the website up-to-date and secure.
301 Redirects
For any inbound links from the old URL of the client's website, we set up a series of 301 redirects. This sends the user to the new URL, preventing broken links, 404 error pages, and a loss of potential customers. It also means that the previous work that went into building inbound links for SEO and acquiring new clients isn't lost. Aside from this, 301 redirects are imperative for improving domain authority, helping the website stay relevant in the eyes of search engines so that those who need the services can find our client.
More of our work
Read more case studies in our portfolio, see our capabilities, or contact Scorchsoft to talk about your own website project.
What Our Clients Say
Scorchsoft helped us take our idea for an app and make it a reality. Everything from the planning meeting to decide what we really needed to the project management and execution was great. It was delivered on time - early in fact - and on budget. Highly recommend.
Rebecca PalserDragonfly IntelligenceScorchsoft is a brilliant company with fantastic knowledge of the mobile app industry. From the project management to the development team, they have been the perfect candidate for our project, and we can't thank them enough!
Lance ChorltonGapped OnlineWe're really pleased with the work Scorchsoft has done in developing our web portal! They have been accurate with timelines and budget, delivering a solid product that allows us to monitor and manage patients remotely while they use our novel medical device at-home. The "plan - design - build" approach has worked well and saved us time in the long-run by catching requirements and issues early.
Daniel GreenSensTrainI'm really pleased with how my app came out, it was exactly what I was looking for. The team at Scorchsoft are great at what they do and made the whole process as simple and easy as possible. Being someone who is not very tech savvy the set up and back end operations were done in a great easy to use manner even for myself which makes using my app stress free. Thanks to all the team!
Ruben CarrollMosaic MasterpiecesThe new Flourish Education website has already removed a lot of manual processes, freeing up both schools, candidates and internal employees time. We are delighted with the look and feel which is clean, professional and more engaging. We are also pleased with the decision to have an HD video background on the homepage, and building immediate trust with our clients by giving them a taste of what it looks like in the Flourish Education offices.
James HancocksMarketing Manager, Flourish Education I can't believe how quickly we started to see results with this project. Scorchsoft provided us with graphic-designed mockups of how the app would look once built, and we were able to sell the product for use by our first customer before the product was finished. Since launching in March, we have secured a major television network as a client who now uses Image Approvals to manage the talent approval process for their productions.
Aimee SpinksMD, ImageApprovals.com
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