The Ember Television website is a content-rich, mobile-optimised media site Scorchsoft designed and built for Ember, a video production company based in Birmingham. It runs on author-driven editorial, a members area with per-customer video metrics, and polls that appear inside the videos themselves.
One of the main objectives of the Ember site was to increase user engagement. A highly user-friendly design, combined with a platform that allows for easy content population, has resulted in an average "bounce rate" of only 46.5%. That means 53.5% of visitors to the site browse beyond the page they first land on. At the time of writing this case study, Ember came top of Google searches for "Video Production Birmingham".
Inside the Ember Television site
A responsive, content-led media site with author profiles, member video metrics and in-video polls.
Responsive to mobile devices
With a broad user base, Analytics showed that Ember were getting a great deal of visitors browsing via smart phones and tablets. Ember Television has been built with the latest mobile-ready web frameworks to maximise user experience across this wide range of devices.
Author contributed content management
Social and SEO presence is critical to Ember, so part of their content strategy is to have multiple authors creating high quality articles on a regular basis. To give the site social personality, each author has its own profile, bio and social media links. This allows their repeat readership to feel like they are engaging with the people behind the business.
Members area with video metrics
Ember customers can log in to see statistics on their social and video performance, allowing them to track improvements in their engagement compared to before they signed up for their video production services. This matters because promoting and tracking campaign performance is a big part of Ember's sales process.
Social engagement with video polls
Video polls that appear once a user has watched a proportion of a video increase the likelihood that users will engage with the poll and share it. Data collected from the poll is shared on social channels and also lets Ember conduct market research around their products and services.
More of our work
Read more case studies in our portfolio, see our capabilities, or contact Scorchsoft to talk about your own website or portal project.
What Our Clients Say
Scorchsoft helped us take our idea for an app and make it a reality. Everything from the planning meeting to decide what we really needed to the project management and execution was great. It was delivered on time - early in fact - and on budget. Highly recommend.
Rebecca PalserDragonfly IntelligenceScorchsoft is a brilliant company with fantastic knowledge of the mobile app industry. From the project management to the development team, they have been the perfect candidate for our project, and we can't thank them enough!
Lance ChorltonGapped OnlineWe're really pleased with the work Scorchsoft has done in developing our web portal! They have been accurate with timelines and budget, delivering a solid product that allows us to monitor and manage patients remotely while they use our novel medical device at-home. The "plan - design - build" approach has worked well and saved us time in the long-run by catching requirements and issues early.
Daniel GreenSensTrainI'm really pleased with how my app came out, it was exactly what I was looking for. The team at Scorchsoft are great at what they do and made the whole process as simple and easy as possible. Being someone who is not very tech savvy the set up and back end operations were done in a great easy to use manner even for myself which makes using my app stress free. Thanks to all the team!
Ruben CarrollMosaic MasterpiecesThe new Flourish Education website has already removed a lot of manual processes, freeing up both schools, candidates and internal employees time. We are delighted with the look and feel which is clean, professional and more engaging. We are also pleased with the decision to have an HD video background on the homepage, and building immediate trust with our clients by giving them a taste of what it looks like in the Flourish Education offices.
James HancocksMarketing Manager, Flourish Education I can't believe how quickly we started to see results with this project. Scorchsoft provided us with graphic-designed mockups of how the app would look once built, and we were able to sell the product for use by our first customer before the product was finished. Since launching in March, we have secured a major television network as a client who now uses Image Approvals to manage the talent approval process for their productions.
Aimee SpinksMD, ImageApprovals.com
Building for teams across healthcare, logistics, motorsport and manufacturing
Need help building your ideas?
Tell us where you're headed and we'll come back with our thoughts, a realistic plan and a rough cost estimate. Scorchsoft is a UK-based team of app, portal and AI developers, working in-house from Birmingham's Jewellery Quarter.