One of the main objectives of the Ember site was to increase user engagement. A highly user-friendly design combined with a platform that allows for easy content population has resulted in an average "bounce rate" of only 46.5%. This means that 53.5% of visitors to the site are browsing beyond the page they first land on. At the time of writing this case study Ember currently come up top of Google searches for "Video Production Birmingham".
With a broad user base, Analytics showed that Ember were getting a great deal of visitors browsing via smart phones and tablets. Ember Television has been built within the latest mobile-ready web frameworks to maximise user experience across this wide range of devices.
Social and SEO presence is critical to Ember, so part of their content strategy is to have multiple authors creating high quality articles on a regular basis. To give the site social personality, each author has it's own profile, bio, and social media links. This allows their repeat readership to feel like they are engaging with the people behind the business.
We approached Scorchsoft with a challenging brief, which they met with enthusiasm. Because we wanted to develop a content-focused website, so we needed something that was responsive, well-organised and performed well. The team at Scorchsoft were friendly throughout the process of bringing this brief to life. A special mention goes to Andrew, who is particularly knowledgeable and a great problem-solver.
- Sam Lewis, Ember Television Client Manager
Ember customers can log in to see statistics on their social and video performance, allowing them to track improvements in their engagement, compared to before signing up for their video production services. This is important as promoting and tracking campaign performance is a big part of Embers sales process.
Video polls that appear once a user has watched a proportion of a video, increase the likelihood that users will engage and share with the poll. Data collected from the poll is not only shared on social channels, but allows Ember to conduct market research around their products and services.