We didn't want another AI writing assistant. We wanted a system that wakes up, reads the world, and has a week of on-brand posts and images ready before we've had coffee. That's what we built.
— Andrew Ward, Founder, Scorchsoft
It learns the brand before it writes a word
A brand profile the AI actually uses
Every brand gets a profile — voice, audience, tone, recurring themes and the things to steer clear of. The agent reads it before each post, so a powerlifting federation and a B2B software firm never end up sounding the same.
It researches; it doesn't invent
Point a content library at the brand — RSS feeds, Readwise highlights, articles, your own notes — and the AI reads the source material, summarises it, builds a table of contents and pulls out the key insights. Posts are grounded in something real, not conjured from a blank prompt.
An agent that writes the short and the long
Daily social posts, on tap
The agent drafts a steady stream of posts in the brand's voice — each with a hook, a point and a reason to care. You skim the feed, keep what lands and bin what doesn't.
Full long-form articles too
The same engine writes complete blog articles: 2,000-plus words, properly structured, with headings, an SEO title and meta description, a generated header image and an OG image — ready to publish or refine in the block editor.
Every post arrives with its own image
Generated for the idea, not pulled from stock
The AI doesn't just write — it illustrates. Each post gets a custom graphic built from its own idea: an infographic, a concept diagram, a torn-paper metaphor, in the brand's colours and carrying the brand's logo.
Style packs keep a campaign coherent
Pick a visual style and an aspect ratio and the images stay consistent across a run of posts — so a month of content looks as though one design team made all of it.
From idea to published, on autopilot
Plan the month in one view
A calendar holds the whole pipeline. Drag, edit and reschedule by hand — or let the agent fill the empty days itself, so the feed never goes quiet.
One pass to every platform
Connect LinkedIn, X and Threads and a post goes out to all of them at the right time, formatted for each. Approve everything in advance, or let it run unattended.
One engine, every client
Built for agencies and busy teams
Each brand is walled off with its own profile, library, voice and schedule. Switch between them from a single login, and the AI keeps every client's tone firmly separate.
Roles, approvals and a clear audit trail
Users, roles and permissions decide who can draft, approve and publish. Generation and error logs record exactly what the AI did and when — the governance a real client account needs.
Inside the platform
A few of the screens behind the automation — research, generation and brand control.
What We Built It With
StartupTools is a production-grade AI platform, built with the same stack we use for client engagements. It demonstrates, in a single product, the AI capabilities we bring to every project.
- Agentic AI orchestration
- Multi-model LLMs (GPT + Gemini)
- AI image generation
- Retrieval & summarisation
- Python / Flask
- Scheduled task workers
- LinkedIn / X / Threads APIs
- Role-based access control
Frequently Asked Questions
Is SocialTools a product or a case study?
It's a working platform we built and run at Scorchsoft, shown here as a case study in agentic AI. We're happy to talk about access, but the reason it sits in our portfolio is to show the kind of system we can build for you.
How "agentic" is it, really?
The AI doesn't wait for a prompt each time. On a schedule it reads each brand's sources and profile, decides what's worth posting, writes the copy, generates the image and queues it. A person reviews if they want to — and it can also run unattended.
Does the AI just make things up?
No. It works from each brand's content library — feeds, articles, highlights and notes — summarising real source material before it writes. That keeps posts grounded and on-message rather than generic.
Which AI models does it use?
It's model-agnostic by design. Today it uses OpenAI models for writing and research and Google Gemini for image generation, picked per task, and we can swap or add models as they improve.
Can it post to our real social accounts?
Yes — LinkedIn, X and Threads connect directly, with per-platform formatting and either scheduled or immediate publishing. More networks can be added.
How do you stop multiple brands blurring together?
Each brand is isolated — its own profile, library, voice, schedule and team permissions. The agent only ever sees one brand's context at a time.
Can Scorchsoft build something like this for our business?
Yes. Agentic AI that researches, creates and acts inside your own systems is exactly what we build. Tell us the workflow you'd like automated and we'll scope it — get a free quote.
