SocialTools: We built an AI that runs a brand's whole social feed
SocialTools is a Scorchsoft platform where agentic AI does the work of a content team — it researches what to say, writes the posts and long-form articles, makes the images, and schedules everything across LinkedIn, X and Threads. One brand or fifty, posting every morning with as much or as little human oversight as you want.
Inside SocialTools
How the platform learns a brand, researches its sources, writes, illustrates and schedules — and keeps every client's voice separate.
It learns the brand before it writes a word
A brand profile the AI actually uses
Every brand gets a profile — voice, audience, tone, recurring themes and the things to steer clear of. The agent reads it before each post, so a powerlifting federation and a B2B software firm never end up sounding the same.
It researches; it doesn't invent
Point a content library at the brand — RSS feeds, Readwise highlights, articles, your own notes — and the AI reads the source material, summarises it, builds a table of contents and pulls out the key insights. Posts are grounded in something real, not conjured from a blank prompt.
An agent that writes the short and the long
Daily social posts, on tap
The agent drafts a steady stream of posts in the brand's voice — each with a hook, a point and a reason to care. You skim the feed, keep what lands and bin what doesn't.
Full long-form articles too
The same engine writes complete blog articles: 2,000-plus words, properly structured, with headings, an SEO title and meta description, a generated header image and an OG image — ready to publish or refine in the block editor.
Every post arrives with its own image
Generated for the idea, not pulled from stock
The AI doesn't just write — it illustrates. Each post gets a custom graphic built from its own idea: an infographic, a concept diagram, a torn-paper metaphor, in the brand's colours and carrying the brand's logo.
Style packs keep a campaign coherent
Pick a visual style and an aspect ratio and the images stay consistent across a run of posts — so a month of content looks as though one design team made all of it.
From idea to published, on autopilot
Plan the month in one view
A calendar holds the whole pipeline. Drag, edit and reschedule by hand — or let the agent fill the empty days itself, so the feed never goes quiet.
One pass to every platform
Connect LinkedIn, X and Threads and a post goes out to all of them at the right time, formatted for each. Approve everything in advance, or let it run unattended.
One engine, every client
Built for agencies and busy teams
Each brand is walled off with its own profile, library, voice and schedule. Switch between them from a single login, and the AI keeps every client's tone firmly separate.
Roles, approvals and a clear audit trail
Users, roles and permissions decide who can draft, approve and publish. Generation and error logs record exactly what the AI did and when — the governance a real client account needs.
Inside the platform
A few of the screens behind the automation — research, generation and brand control.
Content libraries: the AI reads and summarises your source material.
Single-post generator: copy and a custom image, side by side.
Brand profiles: the voice and rules every post is held to.
What We Built It With
SocialTools is a production-grade AI platform, built with the same stack we use for client engagements. It demonstrates, in a single product, the AI capabilities we bring to every project.
- Agentic AI orchestration
- Multi-model LLMs (GPT + Gemini)
- AI image generation
- Retrieval & summarisation
- Python / Flask
- Scheduled task workers
- LinkedIn / X / Threads APIs
- Role-based access control
Want an agent like this running inside your business?
We build agentic AI that researches, creates and acts inside your own systems. Tell us the workflow you would like automated and we will scope it.
Frequently Asked Questions
It's a working platform we built and run at Scorchsoft, shown here as a case study in agentic AI. We're happy to talk about access, but the reason it sits in our portfolio is to show the kind of system we can build for you.
The AI doesn't wait for a prompt each time. On a schedule it reads each brand's sources and profile, decides what's worth posting, writes the copy, generates the image and queues it. A person reviews if they want to — and it can also run unattended.
No. It works from each brand's content library — feeds, articles, highlights and notes — summarising real source material before it writes. That keeps posts grounded and on-message rather than generic.
It's model-agnostic by design. Today it uses OpenAI models for writing and research and Google Gemini for image generation, picked per task, and we can swap or add models as they improve.
Yes — LinkedIn, X and Threads connect directly, with per-platform formatting and either scheduled or immediate publishing. More networks can be added.
Each brand is isolated — its own profile, library, voice, schedule and team permissions. The agent only ever sees one brand's context at a time.
Yes. Agentic AI that researches, creates and acts inside your own systems is exactly what we build. Tell us the workflow you'd like automated and we'll scope it — get a free quote.
More of our work
Read more case studies in our portfolio, see our capabilities, or contact Scorchsoft to talk about agentic AI in your own business.
What Our Clients Say
Scorchsoft helped us take our idea for an app and make it a reality. Everything from the planning meeting to decide what we really needed to the project management and execution was great. It was delivered on time - early in fact - and on budget. Highly recommend.
Rebecca PalserDragonfly IntelligenceScorchsoft is a brilliant company with fantastic knowledge of the mobile app industry. From the project management to the development team, they have been the perfect candidate for our project, and we can't thank them enough!
Lance ChorltonGapped OnlineWe're really pleased with the work Scorchsoft has done in developing our web portal! They have been accurate with timelines and budget, delivering a solid product that allows us to monitor and manage patients remotely while they use our novel medical device at-home. The "plan - design - build" approach has worked well and saved us time in the long-run by catching requirements and issues early.
Daniel GreenSensTrainI'm really pleased with how my app came out, it was exactly what I was looking for. The team at Scorchsoft are great at what they do and made the whole process as simple and easy as possible. Being someone who is not very tech savvy the set up and back end operations were done in a great easy to use manner even for myself which makes using my app stress free. Thanks to all the team!
Ruben CarrollMosaic MasterpiecesThe new Flourish Education website has already removed a lot of manual processes, freeing up both schools, candidates and internal employees time. We are delighted with the look and feel which is clean, professional and more engaging. We are also pleased with the decision to have an HD video background on the homepage, and building immediate trust with our clients by giving them a taste of what it looks like in the Flourish Education offices.
James HancocksMarketing Manager, Flourish Education I can't believe how quickly we started to see results with this project. Scorchsoft provided us with graphic-designed mockups of how the app would look once built, and we were able to sell the product for use by our first customer before the product was finished. Since launching in March, we have secured a major television network as a client who now uses Image Approvals to manage the talent approval process for their productions.
Aimee SpinksMD, ImageApprovals.com
Building for teams across healthcare, logistics, motorsport and manufacturing
Need help building your ideas?
Tell us where you're headed and we'll come back with our thoughts, a realistic plan and a rough cost estimate. Scorchsoft is a UK-based team of app, portal and AI developers, working in-house from Birmingham's Jewellery Quarter.