Automate your sales and marketing processes
Many organisations are achieving significant productivity, cost reduction and revenue gains by automating appropriate sales and marketing processes (i.e. Putting more sales online, personalising marketing communication using customer preferences, monitoring and acting on a person’s digital foot print, capturing customers innovation requirements, etc.)
Our service:
We work with you and/or your nominated stakeholders to create and implement an unbiased and agnostic marketing and sales automation strategy. This will start by helping you understand and assess the benefits you can achieve from automation. It will consider the different automation possibilities and vendors, along with your specific path and roadmap to sales and marketing automation. It will identify recommended steps, likely costs and resulting business benefits. You will be able to progress along the roadmap at a speed that is right and optimal for your business. Scorchsoft also can take a lead project management role in delivering the automation roadmap if this is required by your business.
Service aim:
To help you:
- Understand the different automation possibilities and their benefit to your business
- To define and document your automation strategy, components, roadmap, costs and benefits
- Supporting you to help you realise your automation strategy and results.
- To help you over the initial resource hill to get automation up and running.
Service components:
Scorchsoft will discuss and agree with you which of the following components you wish to be part of your sales and marketing automation strategy and how Scorchsoft can help you create and realise your automation strategy:
- Ecommerce sales and order taking
- E-Ticketing (i.e. Booking theatre tickets)
- Nurturing processes and assets
- Customer preference centres
- Dynamic web content
- Personalisation
- Automation templates
- Production of templates
- Progressive profiling
- Sales accepted leads
- Sales dash board
- Lead scoring
- Lead automation process flows
- Automation asset creation
- Sales and Marketing service level agreements
- Social media integration
- Using connectors to other applications
- Innovation – Capturing the voice of the customer.
- Taxonomies and naming nomenclatures for parent child campaigns
- Deliverability and privacy
- Customer and prospect data
- Linking traditional marketing leads to the automation process.
Assessing the automation case for your business
Many sales and marketing processes are being automated. Scorchsoft will spend three days helping you understand the case (or not) for automation of certain processes and the benefits and disadvantages of introducing automation. For example should you be transitioning certain product sales to ecommerce channels and how does this work with channel partners? Should you be introducing full personalised marketing automation with such items as customer preference centres? What are the options, the effort required and the corresponding benefits for your business?
£1,995 + VAT
We can also extend our time if so required to help you select the right options and build the execution and resourcing plans.
Assessing the automation case for your business?
Many sales and marketing processes are being automated. Scorchsoft will spend three days helping you understand the case (or not) for automation of certain processes and the benefits and disadvantages of automating.